The Story So Far‘s newest video for If I Fall was filmed while the band was in Japan on tour earlier this year, this music video was shot entirely on Super 16 and Super 8 Film over a 10 day period. Director Eric Soucy used a handheld windup camera that could only shoot 23 seconds at a time, filming from 7am until well into the evening.
‘This song is about self-doubt and dealing with pressure. I had an awesome experience doing this video because the director Eric Soucy is a close friend of many years, and he understood the vision I had in mind. Also, Ian Hurdle and Anthony Miralles gave excellent execution of every single shot beside Eric which made for a good vibe and a great video.’ – Parker Cannon, vocals